There are a lot of rising trends in the retail industry, especially in the B2C business. The modern trends cut across how supplies, manufacturing and selling are done. It is notable that the retail industry has shifted from the old where customers were visiting the physical store to a new method where the business owners are going to look for customers where they are. The trend has seen other sectors such as logistics companies benefit because they are a key stakeholder. This global trend has not left Kenya behind. The retail giant-Tuskys Supermarkets which have always proven to be innovative has taken the market with storm by its introduction of the E-commerce services. The move has made it easier for customers to acquire whatever services they need from their comfort.
The introduction of E-commerce services has not only made it easier for customers to shop but also several benefits.
Key benefits of the online shopping trend to Tuskys customers…
Convenient. In this digital era, almost everyone wants to enjoy various services at their comfort without having to move physically. Online shopping has made it easier for customers to shop from wherever they are at any given time. It also enables them to undertake other tasks alongside shopping thus making their lives easier.
Easier price comparison; since all the goods are listed in the online platform with their prices, it is easier to make a viable purchasing decision regarding the item the customer intends to purchase. This at the same time enables the customer to avoid peer pressure shopping that is likely to occur if the shopping is made physically in the store.
Varied goods; not only are the prices varied but also the goods. They are well placed in the online platform with their respective categories. Under any particular category, the items have their respective alternatives. The availability of a wide range of products from consumable to non-consumable makes the shopping process easier and better with regards to making choices.
Adequate information available; Easy to understand and informative information is available at hand for any customer who intends to make a purchase or even to know about a product. Honest customer reviews are also available for any customer intending to know about the authenticity of the system. The customer is therefore guaranteed transparent information concerning any product or whichever services available on the website.
Better prices. The pricing strategy adopted by Tuskys is one of the best and fair. By visiting the online platform, the customer meets quality items with fair price tags. It not only enables the customers to save but also acquires quality goods at a very affordable and fair rate.
Who doesn’t want to save time?
This shopping strategy is efficient thus enabling customers to save a lot of time compared to when they visit the physical store where they have to push the trolley and also make queues to make payment. With the availability of everything on the website, the customer gets served fast since the website is modified to make shopping easier.
Secure; even though visiting the physical store is also secure, online shopping on the website is much secure because no one knows who you are and also none can follow you to your residence a case that is likely to happen if you visit a physical store. The transactions are electronically made hence more secure.
No more parking issues…
With the Tuskys online shopping, you don’t need to get bothered about where you as a customer will park your automobile. All that you need is your phone and electronic funds to pay for your goods. Therefore, a customer gets to save the parking fee that would have been incurred.
Reliable. The method of shopping is worth trust because the logistics, transaction and shopping are done within a short span and they are all done effectively thus making it efficient. The logistic personnel also handle the goods carefully to avoid breakages and other cases that may arise due to mishandling. Electronic records are also kept electronically for any reference if required as compared to physical receipts that the customer is likely to throw in the bin after leaving the store.
THE BRIDGE 